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EMG: effective business communications

EMG is the leading international b2b communications agency specialised in industrial media relations programmes. Working The EMG Way™, we support our clients by delivering practical communications programmes around the globe.



OTHER EMG ACTIVITY

10 October 2014

Creating a basis for profitable success and growth

By Phil Allen, CEO & Value Creator of Customer Value Management GmbH

Based on my forty+ years of marketing and sales experience, primarily in Chemicals, Plastics and related value chains, I have reached the conclusion that there are three key and critical factors for success in any market. They are: a meaningful segmentation, a strong and sustainable differentiation and a highly effective implementation. 
 


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