Our latest stories in one place

Dynamo 2017

Dynamo is the place to find our opinions - we have plenty of them - on the communications industry in general, on industrial strategies and digital transformation.  We’ll also share news and updates from EMG.

 

We caught up with Director Global Outbound Marketing, Berry Medendorp at SPS IPC Drives in Nuremberg and asked him about the transformation process and the way customer communications and content m...

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Events International Media Relations Content

EMG has been donating reconditioned laptops to Give A Heart to Africa (GHTA) since 2013. This grassroots, hands-on, not-for-profit organization empowers Tanzanian women by offering free English cla...

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EMG Community

Looking back at SPS IPC Drives 2017 we can say that we had a successful 10th year representing key clients at Europe’s leading trade fair for electric automation. During those 10 years, we ha...

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Events Media Relations Industry Trends

Rather than issue a loose list of predictions of what might be hot in 2018, we’ve decided to share an (not exhaustive) ‘A to Z’ of some communications projects we’ve been wo...

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Industry Trends

Originally launched in China in 2004, EMG’s online media portal www.prf.cn was a true pioneer in the digital content space and has enjoyed tremendous success providing news and related conten...

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International Media Relations

Fan or not, meetings are a fundamental part of modern business culture. On average 11 million are held EACH DAY in the US  alone! Certainly in the B2B world, relationship building wouldn&rsquo...

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Events CommsTech

Customer journey mapping in a dispersed, digital landscape is now an ongoing process, not an annual event. The days of mapping customer journeys once a year (or every two years at a push) resulting...

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Digital Marketing Strategy

Digital continues to put us under pressure to make decisions in real-time. If anything the pace is likely to accelerate. But we marketers are resilient, adaptable and ready to change at short notic...

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Digital Marketing Strategy Marketing Communications

24 Oct 2017

Does it count?

When evaluating results of your work, stepping away from ‘success theatre’ and starting to count what really counts and measuring for learning instead can be scary. But in the end the o...

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Media Relations Media Monitoring Strategy

Mid October and near year end, and already next year’s two mega plastics shows in Asia are on our agendas.  First up is PLASTINDIA, running from February 7-12 in Gandhinagar-Ahmedabad.&n...

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Events International