Our latest stories in one place

Dynamo - Digital Marketing

Dynamo is the place to find our opinions - we have plenty of them - on the communications industry in general, on industrial strategies and digital transformation.  We’ll also share news and updates from EMG.

 

At EMG, we’re welcoming the digital revolution in marketing. New technologies like augmented reality (AR) and virtual reality (VR) are changing how many of our clients are reaching out to cus...

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Industry Trends Digital Marketing Content

23 May 2018

Keep Calm!

You might have noticed the ‘Keep Calm and Communicate On’ logo that has appeared on our email signatures? If you click through you’ll find some great thinking from across the team...

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Social Media Digital Marketing Content Strategy

5 Apr 2018

Why we like podcasts

In recent years, we have seen a move away from the written word.  Photos, infographics, online presentations and videos now appear to dominate websites and information platforms. This is parti...

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Digital Marketing Content

As part of our annual voice of the customer survey, we spoke to 40 marketing and communications professionals. Digital transformation and disruption were front of everyone’s mind. Every respo...

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Social Media Digital Marketing Content Strategy

If you're reading this article on the train, in the office or even at home... stop! Now look up, and see if you can spot a Millennial? They are everywhere. There might be one in your famil...

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Digital Marketing Strategy

19 Mar 2018

Committing to CommsTech

The chances are that if you’re a marketing director and reading this story, you’re taking a quick break from a CRM implementation meeting! Almost half of the people we spoke with during...

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Digital Marketing Strategy CommsTech

In a few weeks our 'Automation & Control' team will be descending on Frankfurt. We work many shows throughout the year, but when it comes around, one highlight is always Light & Bui...

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Events Media Relations Digital Marketing Strategy

Influencer Marketing is taking off. The concept of using influencers to seed the right message is relatively easy to grasp in consumer industries such as fashion and beauty. Here we’re regula...

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Industry Trends Digital Marketing Strategy

We’re kicking off this year with some exciting news of a new strategic alliance with full-service digital agency, Digiti.

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Digital Marketing Strategy

Customer journey mapping in a dispersed, digital landscape is now an ongoing process, not an annual event. The days of mapping customer journeys once a year (or every two years at a push) resulting...

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Digital Marketing Strategy