Adding value to your message Media relations the EMG Way™


EMG Activity

19 March 2018

Committing to CommsTech

The chances are that if you’re a marketing director and reading this story, you’re taking a quick break from a CRM implementation meeting! Almost half of the people we spoke during our customer survey mentioned their company was striving for closer alignment of marketing and sales to drive more value and rolling out either a CRM or an ERP system.

15 March 2018

Has content become too vanilla?

Content came up, unprompted, in every single interview of our survey. While some customers already have established strategies in place, others are just dipping their toes for the first time. It seems though that content marketing has finally reached a tipping point with industrial technology communicators. That's great, but a word of caution – beware of vanilla-ization.

13 March 2018

Think like an air traffic controller

No one has any time, anymore. Sometimes even getting the reactive, day-to-day stuff done can be a challenge, leaving less time to focus on the proactive and creative work we all entered this profession to do.

6 March 2018

Light & Building Show: is your communications as smart as your product?

In a few weeks our 'Automation & Control' team will be descending on Frankfurt. We work many shows throughout the year, but when it comes around, one highlight is always Light & Building - for the sheer amount of innovation, fresh thinking and design that comes to market.

14 February 2018

Happy Chinese New Year

Our office in China will be closed February 15-21 as China celebrates its national New Year holiday, and welcomes in the Year of the Dog.

8 February 2018

Trade Associations & industry analysts: the “celebrities” of B2B Influencer Relations

Influencer Marketing is taking off. The concept of using influencers to seed the right message is relatively easy to grasp in consumer industries such as fashion and beauty. Here we’re regularly confronted with influencers either directly or indirectly helping to enhance a reputation. 

31 January 2018

Building a social media presence for Trelleborg Wheel Systems

Building a social media presence organically takes both time and commitment. So, when Nicole Kipping from Trelleborg Wheel Systems wanted to promote the Industrial & Construction Tires business as part of growing the company’s overall presence, she came to EMG.

24 January 2018

Chinaplas 2018 - bigger, better and more boisterous than ever

The countdown to this year’s Chinaplas event is well on its way with only 12 weeks to go before the show opens its doors at the new - and world’s largest expo centre- the NECC (National Exhibition and Convention Centre), close to Hongqiao airport.

18 January 2018

When it comes to trade shows, you can build on us

The decision to take part as an exhibitor in a trade fair is never taken lightly. There are so many aspects to consider. Why are we going, who are we going to meet, what are our messages? And then there is the cost, both direct (space, stand build, displays) and indirect (travel, accommodation, entertainment) as well as the often “hidden costs” of staff involved in attendance, organisation, coordination and communication.