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EMG Activity


11 July 2017

EMG Training Programmes: Bringing out your inner spokesperson

In these days of 24-hour news cycles, fake news, alternative facts and focus on celebrity news, the soundbite is increasingly getting shorter, attention spans are waning and audiences are getting more cynical. Without doubt, it’s getting harder to be an effective spokesperson.





4 July 2017

Welcome the expanding international face of packaging: it’s here to stay

The international nature of today’s packaging industry is impossible to ignore; borne out by the record number of exhibitors and visitors who travelled to Düsseldorf from abroad for Interpack 2017. It talks to EMG’s strengths and deep understanding of the industry, with companies in the materials, application and equipment sectors looking for our help to gain a share of the voice.





29 June 2017

Additive Manufacturing: Materials, Machines and Applications as the foundations of our latest practice

Yesterday, we launched our additive manufacturing (AM) and 3D printing practice. As far as we know, we’re the first communications agency - in Europe, at least - to establish one. 





20 June 2017

EMG Communicator Summit 2017: Embrace change and think like an air traffic controller

Two weeks ago a dozen senior marketers and communicators from across our client portfolio and guest speakers gathered at our office for EMG’s  ‘Communicator Summit’. The two main areas for debate were digital marketing and the changing role of the industrial communicator. 





12 June 2017

Managing transition through timely and consistent M&A communications

Merger and acquisition (M&A) activity creates a challenging period for all parties concerned. In addition to the confidential, multifaceted, behind-the-scenes processes for each organisation, it’s important to communicate with all stakeholders involved using clear, consistent content. A well-considered and well-timed approach can help to moderate the uncertainty that comes with change.





18 May 2017

300,000 and counting

Last month we reached the milestone of 300,000 media articles monitored. Our numbering dates back from the year 2000, when we still used scissors and glue to capture our client’s media activity. It took us over nine years to reach the first milestone of 100,000 and another seven years to triple that.





11 May 2017

EMG China moves West

EMG China has just completed a move to its new offices on the Puxi or west side of Shanghai, located in the new Futureland Building, in the vibrant and emerging business district of Putuo.





24 April 2017

Spring Cleaning: Issues & Crisis Planning

It’s one of those things on every communications director’s to-do list…  review the crisis and issues preparedness plan. 





30 March 2017

China & The Middle East: A Bird’s Eye View

I’ve just rounded off two back to back business trips to Shanghai and Dubai. Different regions and very different cities, but both places are clear statements of the extent and speed of change happening around us.





16 March 2017

‘Made in Sheffield’: Best Practices in Reputation Management

My hometown Sheffield is on a roll at the moment with Boeing and McLaren recently announcing multi-million investment deals that will benefit the city.





7 March 2017

‘Native content’ programme maximizes exposure for DSM Dyneema

DSM Dyneema has a unique product for the maritime/offshore industry and wanted to leverage digital marketing techniques to reinforce and expand its brand in this key sector. So it turned to EMG for both advice and execution. 





13 February 2017

Traditional values of “Print-First” editorial policy still presides

by Mitsuyoshi Sugino, Tokyo PR

Japan is the world’s largest newspaper market with a third of readers now mobile. Four Japanese daily newspapers are ranked in the Top 10 paid-for dailies by the World Press Trends 2015.





27 January 2017

Shaun Wootton Joins EMG as Senior Consultant

EMG announces that industry veteran Shaun Wootton has joined the agency as a senior consultant to bolster its global corporate communications capabilities with immediate effect.





25 January 2017

EMG helps Guardian to shine at glasstec

It's challenging enough to run the day-to-day operations and communications of a multimillion-dollar, global business without also having to sweat all the details related to creating and managing your company’s presence at a major industry trade show.