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EMG Activity


31 October 2017

Are you Agile or on Autopilot?

Digital continues to put us under pressure to make decisions in real-time. If anything the pace is likely to accelerate. But we marketers are resilient, adaptable and ready to change at short notice, right? Agile marketing is one emerging approach to our fast moving world, but is there still a place for the annual planning cycle?





24 October 2017

Does it count?

When evaluating results of your work, stepping away from ‘success theatre’ and starting to count what really counts and measuring for learning instead can be scary. But in the end the only way to demonstrate the value of PR is to bring back these learnings to the organisation – good news or bad news.   





17 October 2017

Asia’s two key plastics trade shows loom large again

Mid October and near year end, and already next year’s two mega plastics shows in Asia are on our agendas.  First up is PLASTINDIA, running from February 7-12 in Gandhinagar-Ahmedabad. 





12 October 2017

Additive Manufacturing: Formnext & Function

Since it launched early in the year, our additive manufacturing (AM) practice is going from strength to strength with a number of clients activity engaged in the 3D printing debate.  





10 October 2017

Guardian Automotive: shop and showcase in one

Launching an online ordering facility for customers is one thing, building a corporate website is, often, quite something else. The conundrum is that on the one hand you want to make it easy for customers to order online – on the other you want to reach out and talk about your latest development, interact with your communities and invite them to share their stories. The answer is straightforward: combine the shop. and www. website into one digital presence.





4 October 2017

Waste no more

Packaging waste, what to do about it and who’s to blame keeps making headlines. Working with several global leaders in the materials and packaging industries, it has kept us increasingly busy the last decades. Sustainability, circular economy, food waste, use of renewable energies in the production, new biobased and compostable materials, are some of the hot topics that are leading the agendas.