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EMG Activity


17 March 2016

Give editors the stories they really want

Information overload; short attention span... it has become more important than ever for business and trade publications to cover stories they know will catch the eye and interest of their readers. It’s making editors more selective and raises both challenges and opportunities from a PR perspective. 





9 March 2016

ELIX Polymers' positioning and communications strategy

ELIX Polymers is starting to profit from their newly developed key messaging matrix and have been increasing their trade media activities in recent months.