Media Monitoring 2.0 From paper cuttings to interactive dashboards

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EMG Activity


29 March 2018

EMG goes USA: CU @ NPE & ACS

It’s that time again - time for the Sunshine State to briefly become the center of the plastics universe for one week. The NPE 2018 trade fair from May 7-11 will again collocate with the Society of Plastics Engineers' big ANTEC technical conference in Orlando, Florida.





27 March 2018

Keep calm and communicate on

As part of our annual voice of the customer survey, we spoke to 40 marketing and communications professionals. Digital transformation and disruption were front of everyone’s mind. Every respondent mentioned the increasingly faster pace of marketing and a lack of time. 





23 March 2018

Vanity or Valid: Are you measuring what matters?

It comes as no surprise that communications directors told us they are constantly being challenged to demonstrate the value of communications.





21 March 2018

Millenials and Social selling

If you're reading this article on the train, in the office or even at home... stop! Now look up, and see if you can spot a Millennial? They are everywhere. There might be one in your family, one on your team, two might have even written this article!





19 March 2018

Committing to CommsTech

The chances are that if you’re a marketing director and reading this story, you’re taking a quick break from a CRM implementation meeting! Almost half of the people we spoke with during our customer survey mentioned their company was striving for closer alignment of marketing and sales to drive more value and rolling out either a CRM or an ERP system.





15 March 2018

Has content become too vanilla?

Content came up, unprompted, in every single interview of our survey. While some customers already have established strategies in place, others are just dipping their toes for the first time. It seems though that content marketing has finally reached a tipping point with industrial technology communicators. That's great, but a word of caution – beware of vanilla-ization.





13 March 2018

Think like an air traffic controller

No one has any time, anymore. Sometimes even getting the reactive, day-to-day stuff done can be a challenge, leaving less time to focus on the proactive and creative work we all entered this profession to do.





6 March 2018

Light & Building Show: is your communications as smart as your product?

In a few weeks our 'Automation & Control' team will be descending on Frankfurt. We work many shows throughout the year, but when it comes around, one highlight is always Light & Building - for the sheer amount of innovation, fresh thinking and design that comes to market.