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EMG Activity


21 June 2018

Running out of reporters - what journalism's decline means for PR

by Cheryl Tan, Country Manager Singapore, Spectrum Group

In the midst of mass layoffs at Singapore Press Holdings and an increasingly bleak traditional media landscape, it's time for PR professionals to start growing a new skill set.





14 June 2018

Technologies may change the face of communications but not the core

At EMG, we’re welcoming the digital revolution in marketing. New technologies like augmented reality (AR) and virtual reality (VR) are changing how many of our clients are reaching out to customers. We see it first-hand at tradeshows. 





7 June 2018

Executive Communications: Learning from Elon Musk’s Media Moment

When Elon Musk decided to take issue with reporters and their media coverage last month, we felt a collective wince across the PR industry and pangs of sympathy for his communications team. Some of our team felt his tirade might be part of a broader strategy to promote Musk’s conceptual ‘Pravda’ platform to rate media credibility.