Celebrating 25 years Check out the EMG timeline to see highlights of our first 25 years

t
f
li
g+
xing
wechat

EMG Activity


22 August 2017

Public Relations in the Arab World: Why it matters and how it should be done

Just two decades ago, PR (public relations) was still a nascent practice in the Middle East and was used primarily to boost events management and product promotions. A lot of advertising agencies offered PR services for free for their client upkeep. In-house PR departments were largely unheard of even in international businesses, with marketing executives taking on most of the PR chores.