B2B Media Relations Serving 12 clients at the latest K-show in Düsseldorf

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EMG Activity


22 September 2017

BLUF as a reply to TL;DR

To get to the point: you better keep it short and entertaining if you want to engage people. If your first paragraph goes on about ‘world leading’ or sets the stage for a lengthy essay, then you may want to reconsider the BLUF principle: Bottom Line Up Front.





5 September 2017

EMG provides comprehensive program to support Clariant Catalysts engagement with the global & Chinese trade media

Even though it is already one of the leading global suppliers of catalysts used in industrial and chemical processes, Clariant recognizes the need to build brand awareness and clearly communicate its messages to trade media in key markets around the world.