Media Monitoring 2.0 From paper cuttings to interactive dashboards

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EMG Activity


28 November 2017

EMG rolls out all-new www.prf.cn for Chinese media

Originally launched in China in 2004, EMG’s online media portal www.prf.cn was a true pioneer in the digital content space and has enjoyed tremendous success providing news and related content for media users in China.





17 October 2017

Asia’s two key plastics trade shows loom large again

Mid October and near year end, and already next year’s two mega plastics shows in Asia are on our agendas.  First up is PLASTINDIA, running from February 7-12 in Gandhinagar-Ahmedabad. 





22 August 2017

Public Relations in the Arab World: Why it matters and how it should be done

Just two decades ago, PR (public relations) was still a nascent practice in the Middle East and was used primarily to boost events management and product promotions. A lot of advertising agencies offered PR services for free for their client upkeep. In-house PR departments were largely unheard of even in international businesses, with marketing executives taking on most of the PR chores.





29 June 2017

Additive Manufacturing: Materials, Machines and Applications as the foundations of our latest practice

Yesterday, we launched our additive manufacturing (AM) and 3D printing practice. As far as we know, we’re the first communications agency - in Europe, at least - to establish one. 





11 May 2017

EMG China moves West

EMG China has just completed a move to its new offices on the Puxi or west side of Shanghai, located in the new Futureland Building, in the vibrant and emerging business district of Putuo.





30 March 2017

China & The Middle East: A Bird’s Eye View

I’ve just rounded off two back to back business trips to Shanghai and Dubai. Different regions and very different cities, but both places are clear statements of the extent and speed of change happening around us.





13 February 2017

Traditional values of “Print-First” editorial policy still presides

by Mitsuyoshi Sugino, Tokyo PR

Japan is the world’s largest newspaper market with a third of readers now mobile. Four Japanese daily newspapers are ranked in the Top 10 paid-for dailies by the World Press Trends 2015.





21 December 2016

New Anti-graft Law to substantially change the PR Industry in Korea

by June Kim, Overseas PR Project Manager of  Communications Korea 

Since the birth of modern journalism in South Korea journalists have been held in high esteem in Korean society, laced with special favours. Consequently, building close personal relationships with the media has been a fundamental cornerstone to success in the PR industry of Korea. The Korean PR industry however, is now facing some challenging and groundbreaking changes.





21 April 2016

Understanding Russia

by Julia Kursova, Owner and Managing Director of BCOM

Today, much is written and spoken about the risks and constraints facing foreign investors doing business in Russia due to the adverse political situation and unstable economic climate.  And although it can be challenging, there are many successful examples of global market leaders who are well established.  





14 April 2016

The future of plastics

Coinciding with the upcoming Chinaplas show is the fifth Plasticity Forum annual conference which takes place in Shanghai on April 27-28.  





7 April 2016

Get on the WeChat bandwagon

Facebook, Twitter, Google and many others may be off-limits but China is still experiencing a vibrant social media phenomenon. With the world’s largest number of internet users - the majority now through mobile devices - China has long had a flourishing indigenous social media scene. Many platforms most Westerners have never heard of have already come and gone, having ridden the wave of 100s-of-millions-plus users and then fallen into demise - like RenRen, Sina Weibo and many more.





17 February 2016

2016 - a year of two halves

This year is set to be a bumper year for the plastics and rubber industry with the world’s two largest events taking place- Chinaplas in April, and then K-2016 in October in Dusseldorf.





28 January 2016

Communication in a corporate environment

Clariant has emerged from a long period of change with a strong, clear ambition: to be the world leader in specialty chemicals. For the Group Communications department, reflecting this positive aim in all communications is a top priority.





26 August 2015

B2B Boom in India

by Rajiv Desai, CEO Comma Consulting

Last year, when US President Barack Obama made a state visit, the Government of India launched its “Make in India” initiative to extend India business successes in the services, IT and biotechnology sectors to mainstream manufacturing.  





13 July 2015

ASCEND: Total message translation around the globe

EMG and sister company Marketing Solutions have successfully supported Ascend Performance Materials at trade shows all over the world.

Since 2009 Ascend Performance Materials, a leading global producer of PA66 resin, chemicals and fibres, has worked with EMG and Marketing Solutions in China to gain maximum visibility during the annual Chinaplas shows.





29 June 2015

Constant change is the new normal

Not so very long ago, the idiom of when America sneezes the rest of the world catches cold was often used. That has not completely changed of course, but these days the world looks eastward keeping a close, sometimes nervous eye, on how China's slowing economy is performing, wary of the implications this has for the world economy. Because now, when China sneezes maybe we all catch a cold?





21 May 2015

Chinaplas thunders back to Guangzhou

Adsale, the show organisers, said the show has now outgrown the K fair in exhibitor count- claiming 3282 exhibitors from 40 countries, compared to 3215 at the last K in 2013.  Some 400 of these are first time exhibitors, mainly from China and across Asia. Overall, Chinese firms account for around 60% of exhibitors. At the close of day one, we could not find any stats on the visitor count, which is expected to exceed last year’s show in Shanghai, with over 75% coming from China.





20 May 2015

Trelleborg's industrial tires operations goes full circle with EMG

EMG first began working with Trelleborg industrial tires operations, an operation within the Trelleborg Group, in 2013 in China.  The operation, a leading manufacturer of tires for forklifts and heavy construction machines was at the early stages of building its brand profile in China.





24 November 2014

Fasten your seatbelts - 2015 events calendar kicks off at breath-taking pace

Just as you thought the last of this year's exhibitions were done and dusted, many of you will already be thinking of the 2015 events schedule.  The new year promises to kick off at breath-taking pace with three mega shows all taking place in the first half in vastly different locations.  Our global capabilities, combined with local expertise and industry knowledge, enable us to work with our clients to take a broader perspective on how to maximise their presence and share of voice at shows within a coherent, integrated, programme structure.  





20 November 2014

10 years of success in China, continued growth, constant change

On November 20 we hosted our annual EMG Asiacom partner and client conference. The conference brought together keynote speakers and delegates from clients, agency partners and the media to present and debate on the theme of Communicating Value in a Rapidly Changing Market.





14 August 2014

EMG China moves office in Beijing, strengthens local team

EMG has moved its office location to the Third Estate Building in Beijing’s downtown Central Business District (CBD).  The Beijing team led by Eamon Pan, Senior Account Manager, completed the move in June this year just before the summer heat.  





31 July 2014

Brand Journalism: the way forward?

How many press releases are issued each day, each year? No one does the maths, but it runs easily into thousands per day, hundreds of thousands per month, and millions per year. Why? Because everyone thinks they have a story to tell, and believes their story is not only worth telling, but that people want to read it. This is simply not true.





19 June 2014

Value Based Marketing
Creating Customer Value, Capturing Your Share

2 day seminar in both English and Chinese to develop the essential value based-marketing skills for success in China is being held in Shanghai from July 15 -18th.





17 June 2014

EMG to manage media relations for REC in the Benelux region

EMG has been appointed by REC, a leading global provider of solar energy solutions, to develop and manage its media relations programme in the Benelux.





2 June 2014

Eurocom Conference Predicting Growth

Eurocom Worldwide, the global PR network, confidently predicted growth for its international business in 2014. This was confirmed at the network’s 13th annual conference held on January 31st in Stockholm, Sweden. Since the conference, the global PR network has been active on many communications fronts. One recent highlight is a first-of-its-kind study that takes an in-depth look into the Arab knowledge economy.





13 February 2014

Press conference in China in two weeks? No problem for EMG.

Many global companies know by now that telling their story around the world requires a local angle. The challenge is having the expertise and resources to do it. That’s where we come in.





27 January 2014

We've got you covered at Chinaplas

As the 3rd most influential plastics exhibition in the world and Asia's No. 1 plastics trade fair, Chinaplas offers an excellent platform to deliver company messaging, raise your profile and initiate new business contacts. 





9 December 2013

Fulfilling our customers' Chinese Dream

The Economist recently published a piece (Chasing the Chinese Dream) which examines Communist Party leader Xi Jinping's vision for "the great revival of the Chinese nation", which he coined as "the Chinese Dream".





19 April 2013

See you at Chinaplas 2013

The EMG teams will be working at Chinaplas for the 9th consecutive year, supporting clients with press conferences, interview management and key message development.





16 January 2013

EMG Asiacom Inaugural Conference kicks off 2013

New interactive forum for B2B communications addresses the changing Asian economy.





22 October 2012

EMG strengthens and extends Asian partner network with EMG Asiacom

EMG, the leading international B2B PR and communications consultancy has consolidated its long-established relationships with local partner agencies in Asia with the formation of the regional EMG Asiacom network.





1 March 2012

PlastIndia growing in stature

Over 1300 companies converged on New Delhi in early February for the 2012 PlastIndia exhibition. India’s leading plastics industry exhibition, and a growing force in the broader Asian exhibition calendar enjoyed its largest event yet.





5 December 2011

EMG sets eye on India

EMG’s activities in Asia continue to grow through its operations in China and Singapore. India is now too generating buzz with EMG's clients and set to become an increasingly important region in terms of investment and marketing for more and more companies.





17 November 2011

Marking 20 years of effective business communication

EMG was established in 1991 - twenty years ago. At that time, many industrial companies were actively coordinating their pan-European communications activities - and were looking for an agency that could operate in a multi-lingual and multi-cultural environment. EMG was established to be that agency. Since those early days, EMG has come a long way.





13 October 2011

PlastIndia on the Horizon

Over 1300 companies will converge on New Delhi in early February for the 2012 PlastIndia exhibition. India’s leading plastics industry exhibition, and a growing force in the broader Asian exhibition calendar is set for its largest event yet.





23 May 2011

EMG completes another successful Chinaplas event

We notched up yet another highly successful Chinaplas, Asia's number one plastics trade exhibition.





4 April 2011

Hit the headlines at Chinaplas

Chinaplas 2011 will be held again in Guangzhou from 17-20 May. As the 3rd most influential plastics exhibition in the world and Asia's No. 1 plastics trade fair, Chinaplas offers an excellent platform to initiate new business contacts.





14 March 2011

Building business in China

EMG China has officially launched Skyscraper Network - our global public relations and marketing service for the building industry. The network now covers Europe, North America and China.





4 February 2011

EMG receives Eurocom Worldwide Award

EMG was presented with the 2011 Chairman's Award by Eurocom Worldwide.





15 December 2010

Eurocom Worldwide 10th annual conference

At its 10th annual conference in Prague, the global PR network announced that it had maintained its level of client activity and joint project execution with well over shared 200 projects recorded in the last calendar year, in spite of the general downturn in the market.





30 July 2010

New additions to Beijing team

EMG's office in Beijing celebrated its 3rd anniversary in business with new team additions Yuki Zhang and Ida Li.





2 July 2010

EMG strengthens partnership in Middle East

EMG and Orient Planet are to create a partnership to meet the needs of their respective customers.