Offices in Europe and Asia Plus our Alliance offices in over 60 countries around the world...

t
f
li
g+
xing
wechat

EMG Activity


12 December 2017

Encouraging Female Entrepreneurs in Africa

EMG has been donating reconditioned laptops to Give A Heart to Africa (GHTA) since 2013. This grassroots, hands-on, not-for-profit organization empowers Tanzanian women by offering free English classes and valuable business and vocational skills training.





7 December 2017

Plenty of drive at SPS

Looking back at SPS IPC Drives 2017 we can say that we had a successful 10th year representing key clients at Europe’s leading trade fair for electric automation. During those 10 years, we have seen the digital revolution, Industry 4.0, transform from vision to reality. 





5 December 2017

Coming Soon: trends you need to consider for 2018

Rather than issue a loose list of predictions of what might be hot in 2018, we’ve decided to share an (not exhaustive) ‘A to Z’ of some communications projects we’ve been working on with our clients over the last three months.





28 November 2017

EMG rolls out all-new www.prf.cn for Chinese media

Originally launched in China in 2004, EMG’s online media portal www.prf.cn was a true pioneer in the digital content space and has enjoyed tremendous success providing news and related content for media users in China.





23 November 2017

Flying start for stress-free exhibitor meetings

Fan or not, meetings are a fundamental part of modern business culture. On average 11 million are held EACH DAY in the US  alone! Certainly in the B2B world, relationship building wouldn’t be the same without them. 





7 November 2017

Mapping twists and turns in the digital customer journey

Customer journey mapping in a dispersed, digital landscape is now an ongoing process, not an annual event. The days of mapping customer journeys once a year (or every two years at a push) resulting in a final presentation are numbered.  





31 October 2017

Are you Agile or on Autopilot?

Digital continues to put us under pressure to make decisions in real-time. If anything the pace is likely to accelerate. But we marketers are resilient, adaptable and ready to change at short notice, right? Agile marketing is one emerging approach to our fast moving world, but is there still a place for the annual planning cycle?





24 October 2017

Does it count?

When evaluating results of your work, stepping away from ‘success theatre’ and starting to count what really counts and measuring for learning instead can be scary. But in the end the only way to demonstrate the value of PR is to bring back these learnings to the organisation – good news or bad news.   





17 October 2017

Asia’s two key plastics trade shows loom large again

Mid October and near year end, and already next year’s two mega plastics shows in Asia are on our agendas.  First up is PLASTINDIA, running from February 7-12 in Gandhinagar-Ahmedabad. 





12 October 2017

Additive Manufacturing: Formnext & Function

Since it launched early in the year, our additive manufacturing (AM) practice is going from strength to strength with a number of clients activity engaged in the 3D printing debate.  





10 October 2017

Guardian Automotive: shop and showcase in one

Launching an online ordering facility for customers is one thing, building a corporate website is, often, quite something else. The conundrum is that on the one hand you want to make it easy for customers to order online – on the other you want to reach out and talk about your latest development, interact with your communities and invite them to share their stories. The answer is straightforward: combine the shop. and www. website into one digital presence.





4 October 2017

Waste no more

Packaging waste, what to do about it and who’s to blame keeps making headlines. Working with several global leaders in the materials and packaging industries, it has kept us increasingly busy the last decades. Sustainability, circular economy, food waste, use of renewable energies in the production, new biobased and compostable materials, are some of the hot topics that are leading the agendas. 





22 September 2017

BLUF as a reply to TL;DR

To get to the point: you better keep it short and entertaining if you want to engage people. If your first paragraph goes on about ‘world leading’ or sets the stage for a lengthy essay, then you may want to reconsider the BLUF principle: Bottom Line Up Front.





5 September 2017

EMG provides comprehensive program to support Clariant Catalysts engagement with the global & Chinese trade media

Even though it is already one of the leading global suppliers of catalysts used in industrial and chemical processes, Clariant recognizes the need to build brand awareness and clearly communicate its messages to trade media in key markets around the world. 





22 August 2017

Public Relations in the Arab World: Why it matters and how it should be done

Just two decades ago, PR (public relations) was still a nascent practice in the Middle East and was used primarily to boost events management and product promotions. A lot of advertising agencies offered PR services for free for their client upkeep. In-house PR departments were largely unheard of even in international businesses, with marketing executives taking on most of the PR chores.





11 July 2017

EMG Training Programmes: Bringing out your inner spokesperson

In these days of 24-hour news cycles, fake news, alternative facts and focus on celebrity news, the soundbite is increasingly getting shorter, attention spans are waning and audiences are getting more cynical. Without doubt, it’s getting harder to be an effective spokesperson.





4 July 2017

Welcome the expanding international face of packaging: it’s here to stay

The international nature of today’s packaging industry is impossible to ignore; borne out by the record number of exhibitors and visitors who travelled to Düsseldorf from abroad for Interpack 2017. It talks to EMG’s strengths and deep understanding of the industry, with companies in the materials, application and equipment sectors looking for our help to gain a share of the voice.





29 June 2017

Additive Manufacturing: Materials, Machines and Applications as the foundations of our latest practice

Yesterday, we launched our additive manufacturing (AM) and 3D printing practice. As far as we know, we’re the first communications agency - in Europe, at least - to establish one. 





20 June 2017

EMG Communicator Summit 2017: Embrace change and think like an air traffic controller

Two weeks ago a dozen senior marketers and communicators from across our client portfolio and guest speakers gathered at our office for EMG’s  ‘Communicator Summit’. The two main areas for debate were digital marketing and the changing role of the industrial communicator. 





12 June 2017

Managing transition through timely and consistent M&A communications

Merger and acquisition (M&A) activity creates a challenging period for all parties concerned. In addition to the confidential, multifaceted, behind-the-scenes processes for each organisation, it’s important to communicate with all stakeholders involved using clear, consistent content. A well-considered and well-timed approach can help to moderate the uncertainty that comes with change.





18 May 2017

300,000 and counting

Last month we reached the milestone of 300,000 media articles monitored. Our numbering dates back from the year 2000, when we still used scissors and glue to capture our client’s media activity. It took us over nine years to reach the first milestone of 100,000 and another seven years to triple that.





11 May 2017

EMG China moves West

EMG China has just completed a move to its new offices on the Puxi or west side of Shanghai, located in the new Futureland Building, in the vibrant and emerging business district of Putuo.





24 April 2017

Spring Cleaning: Issues & Crisis Planning

It’s one of those things on every communications director’s to-do list…  review the crisis and issues preparedness plan. 





30 March 2017

China & The Middle East: A Bird’s Eye View

I’ve just rounded off two back to back business trips to Shanghai and Dubai. Different regions and very different cities, but both places are clear statements of the extent and speed of change happening around us.





16 March 2017

‘Made in Sheffield’: Best Practices in Reputation Management

My hometown Sheffield is on a roll at the moment with Boeing and McLaren recently announcing multi-million investment deals that will benefit the city.





7 March 2017

‘Native content’ programme maximizes exposure for DSM Dyneema

DSM Dyneema has a unique product for the maritime/offshore industry and wanted to leverage digital marketing techniques to reinforce and expand its brand in this key sector. So it turned to EMG for both advice and execution. 





13 February 2017

Traditional values of “Print-First” editorial policy still presides

by Mitsuyoshi Sugino, Tokyo PR

Japan is the world’s largest newspaper market with a third of readers now mobile. Four Japanese daily newspapers are ranked in the Top 10 paid-for dailies by the World Press Trends 2015.





27 January 2017

Shaun Wootton Joins EMG as Senior Consultant

EMG announces that industry veteran Shaun Wootton has joined the agency as a senior consultant to bolster its global corporate communications capabilities with immediate effect.





25 January 2017

EMG helps Guardian to shine at glasstec

It's challenging enough to run the day-to-day operations and communications of a multimillion-dollar, global business without also having to sweat all the details related to creating and managing your company’s presence at a major industry trade show.