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12 June 2015

PressReleaseFinder in Spanish, Portuguese and... on your phone

A lot has happened since we offered you a sneak preview of PressReleaseFinder’s new look and feel. The latest feature is the new Spanish and Portuguese user interface. This will undoubtedly show an increase in visitors from South America in the months to come. To give you a flavour of the current global reach of PRF: Europe comes in first with 52%, followed by the Americas with 23% and Asia with 22%.

Another trend we spotted when we decided to relaunch the site was the increase in visitors using mobile devices. In February, before the relaunch, we were at 5.8%. In March, when the new Mobile First PRF saw the light, we scored 7.7%, in April it was 9.3% and in May it has jumped to 11.4%. And we expect this trend to continue thanks to the new smartphone friendly newsletter format. A bulleted list of headlines has been replaced with eye-catching visuals, drawing the user towards the mobile friendly web version of the full release.

Because in the end, it’s all about delivering your content to the trade media community, wherever they might be.


 

Topics Digital Marketing, Media Relations - Posted by Servé Tonino