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3 March 2011

Rational, moi?

Classical economists think of the average consumer as an inherently rational being who weighs up all the options in a calculating manner and then comes to a well thought-out decision. Turns out that we may be not as rational as we think.

This article focuses on consumer behaviour, but one wonders if this may apply to the B2B environment too.

 

Posted by Willem van de Velde