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3 March 2011

Smartphones now widely used to access online news

The majority of respondents to the Eurocom Worldwide Technology Survey now access online news using computers, phones and tablets, such as iPads.

A total of 87% of people questioned indicated that they regularly access online news through a laptop PC. More interestingly, 54% of respondents now use smartphones, and 16% use a tablet to source news.

It is important for publishers and companies with ambitions in content provision to embrace such a variety of user devices. The content published needs to be flexible to adapt to different formats, and tailored to the needs of the users.

The 2011 annual Technology Market survey was conducted by Eurocom Worldwide, the global PR network, in association with its member agencies around the world. EMG is a founding member of Eurocom Worldwide.


Topics Digital Marketing, Social Media