Media Monitoring 2.0 From paper cuttings to interactive dashboards

t
f
li
g+
xing
wechat

7 December 2017

Plenty of drive at SPS

© www.mesago.de

Looking back at SPS IPC Drives 2017 we can say that we had a successful 10th year representing key clients at Europe’s leading trade fair for electric automation. During those 10 years, we have seen the digital revolution, Industry 4.0, transform from vision to reality. 

One thing we learnt is that there is an increasing demand for data collection, analysis and predictive maintenance in the production environment. This requires intelligent and smart machines which are equipped with state of the art connectivity and network systems. So there was plenty of scope for our clients to showcase their latest product innovations.

SPS IPC Drives is a busy show – and this year we decided to measure some of the EMG team’s input: we took a combined 87.600 steps during 3 days and shared over 50 cups of coffee with editors – with only one editor missing his appointed timeslot. The results: 7 clips in daily magazines, 19 one-on-one interviews with key company spokespersons, 26 editorial articles secured and 33 twitpics sent out, press releases distributed via PressReleaseFinder.com and lots more coverage to come.

One of our clients at the show was TE Connectivity. Watch the video to see what Jonathan Graham, Senior Manager Global Communications has to say about the way PressReleaseFinder helps TE to maximise media coverage.

 


 

Topics Industry Trends, Trade Shows - Posted by Nancy van Heesewijk