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8 January 2018

EMG forms strategic alliance with digital agency Digiti to extend service portfolio

We’re kicking off this year with some exciting news of a new strategic alliance with full-service digital agency, Digiti.  

Shared Mindset

Important for any collaboration is a shared mindset and Digiti’s ethos is very similar to our own. The Digiti team, led by Derek Dendievel, shares our passion for integrated, industrial communications that can be executed internationally.

We have come together to offer more integrated, creative and agile branding and communications solutions and a guiding hand as our customers’ businesses and functions continue to be impacted by digitalization.

Multitude of Synergies

Our agencies are of a similar size, based in Benelux and both operating globally. Furthermore, we also share a complementary base of industrial, B2B and technology-centric clients.

Performance marketing, insights & analytics and customer journey remain two of the hottest buttons for our customers. We’re working with them on a range of communications and inbound marketing strategies to help them stay one step ahead of their competitions and keep their own prospects and customers in sight, in an increasingly dispersed and automated environment.

Moving forward, we intend to work with Digiti to develop game-changing integrated marketing communications strategies and campaigns for our existing clients and new ones from wide range of industries.

At EMG we pride ourselves on understanding the trigger points of industrial and technical audiences. Sometimes that is a gut instinct, but it is always backed up by insights and analytics.  We also pride ourselves on our ability to tell a good story. Having worked with influencers, editors and outlets for over 25 years, our experience in content marketing and channel and engagement strategies brings a lot to this alliance.

What’s Next?

We’re already working a number of business development opportunities, so stay tuned for updates on joint success. 

We also plan to share knowledge across both agencies with an informal training process, and we’re looking forward to introducing Digiti to our team in Shanghai.

Get in touch if you’d like to learn more.


 

Topics Digital Marketing, Strategy - Posted by Greg Farrett