B2B Media Relations Serving 12 clients at the latest K-show in Düsseldorf

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1 October 2010

Best Ever.

EMG MULTI-CLIENT PRE-K MEDIA BRIEFING

Although the K-show is now imminent, as early as May this year 26 editors representing 36 European, U.S. and Asian plastics publications attended our Pre-K 2010 Multi Client Press event at the Radisson Blu Hotel in Amsterdam, close to Schiphol Airport.

Companies involved in the programme were 3B, Clariant, DSM Engineering Plastics, Mitsubishi Engineering-Plastics Europe, PolyOne, Polyscope, Rhodia, Sabic Europe, Sabic IP, and Songwon. Each of these had booked a one or two hour slot, or a sponsored lunch and dinner, briefing the editors in an efficient way about their latest developments.

To date, the event has resulted in excellent coverage, with a significant number of clippings and a number of video interviews. A video impression of the event can be viewed on YouTube and the EMG website.

Positive responses:
Editors were very happy to be invited - and here are some of their comments:

"Great use of time for us.
To be able to come here and make full use of the time is very helpful."

Han Mui Ching - Asian Plastics News

"The event was extremely well organized, very efficient, everything like clockwork on time and very informative."
Matt Naitove - Plastics Technology

"Good to see so many companies in one place in two days, very time efficient, very well organized and it has been very productive."
Andy Beevers - Compounding World


 

Topics Trade Shows - Posted by Paulien Boumans