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18 June 2013

Pre-K Multi-Client Press Conference - It's A Wrap

“Very informative and varied.  A good K show kick-off.”
“Intensive”
“The one location approach is very useful”
“Seamless arrangement”

These are just a few of the comments from the 28 editors representing 44 key publications from the global plastics and chemical industry, who attended our Pre-K 2013 Multi-Client Press Conference held at the Atrium Hotel in Mainz, Germany June 5-6.

Each of the participating companies (Total, PolyOne, Polyscope, DSM, Songwon, Clariant, Milliken) presented their K 2013 news during individual company briefings with the editors.

“This is our 4th Pre-K event and judging by its continued appeal, it won’t be our last. From the client’s perspective, they value the opportunity to have target editors in one room, with additional one-to-one time to develop relationships and explore future story ideas. The editors appreciate the convenience of having multiple companies present their news in just 2 days; of having key spokespeople at their fingertips, and the luxury of having time ahead of the biggest industry event to digest and publish the news over time”, says Paulien Boumans, Client Services Director, EMG.

The resulting regional, pan-European and international coverage in participating editors’ publications has been highly positive. Additional media outreach to a broader range of publications will continue to enhance market share of voice in the run-up to K 2013.

A video impression can be watched from this page.


 

Topics Trade Shows - Posted by Stephanie Bush