Making the most of your K 2013 investment

Are you ready for the K-show? EMG's Client Service Director Paulien Boumans discusses the best approach for your marketing communications plan for this year's K - including pre-show and during-show press releases; working with the trade press; social media strategy and hosting a press conference. Read the full article in the July issue of EPPM or visit our K-show services information page.

Topics Trade Shows - Posted by Paulien Boumans