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9 December 2013

Fulfilling our customers' Chinese Dream

The Economist recently published a piece (Chasing the Chinese Dream) which examines Communist Party leader Xi Jinping's vision for "the great revival of the Chinese nation", which he coined as "the Chinese Dream".

The slogan has since become embedded in Chinese political and social discourse since Mr. Xi’s first mention of it in 2012, and is widely used in the media, in education and in popular culture each day. The dream alludes to continued market and economic reforms, a more open and potentially reformist approach to governance and the continued development of prosperity, buoyed by over a decade of uninterrupted economic growth.

After opening our first office in China in 2004, EMG’s dream has been to support our clients to achieve steady and continuous growth in the Chinese market, driven by the successful development of local communication and PR strategies, and our commitment to longstanding relationships with local mainstream media and leading trade publications.

Beginning with two staff members almost a decade ago, we are now the largest B2B specialist in Shanghai. And through our staff of over 30 people in our offices in Shanghai and Beijing we continue to help our clients achieve their own Chinese dream.

Despite a recent slowdown in economic growth, China’s policy shift to a consumer driven, domestic economic focus serves to benefit those companies who already have a presence in the country, and who are well versed in the communication nuances and strategies required to be successful in the world’s second largest economy.

China’s continued economic development means that it is business as usual, and for companies wanting to become part of that business it is imperative to be there and communicate the right way, with the right people, and through the right media – and that is where we can help.

If you are looking to communicate in the Chinese market with a strong on the ground partner with the local knowledge and network you need, contact John Gallagher.


 

Topics International - Posted by John Gallagher