Communication Vision

The EMG newsletter

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Articles by Topic: Keep Calm


Vanity or Valid: Are you measuring what matters?

It comes as no surprise that communications directors told us they are constantly being challenged to demonstrate the value of communications.


Millenials and Social selling

If you're reading this article on the train, in the office or even at home... stop! Now look up, and see if you can spot a Millennial? They are everywhere. There might be one in your family, one on your team, two might have even written this article!


Committing to CommsTech

The chances are that if you’re a marketing director and reading this story, you’re taking a quick break from a CRM implementation meeting! Almost half of the people we spoke with during our customer survey mentioned their company was striving for closer alignment of marketing and sales to drive more value and rolling out either a CRM or an ERP system.


Has content become too vanilla?

Content came up, unprompted, in every single interview of our survey. While some customers already have established strategies in place, others are just dipping their toes for the first time. It seems though that content marketing has finally reached a tipping point with industrial technology communicators. That's great, but a word of caution – beware of vanilla-ization.


Think like an air traffic controller

No one has any time, anymore. Sometimes even getting the reactive, day-to-day stuff done can be a challenge, leaving less time to focus on the proactive and creative work we all entered this profession to do.


Mapping twists and turns in the digital customer journey

Customer journey mapping in a dispersed, digital landscape is now an ongoing process, not an annual event. The days of mapping customer journeys once a year (or every two years at a push) resulting in a final presentation are numbered.