Communication Vision

The EMG newsletter

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Articles by Topic: CommsTech


Committing to CommsTech

The chances are that if you’re a marketing director and reading this story, you’re taking a quick break from a CRM implementation meeting! Almost half of the people we spoke with during our customer survey mentioned their company was striving for closer alignment of marketing and sales to drive more value and rolling out either a CRM or an ERP system.


Flying start for stress-free exhibitor meetings

Fan or not, meetings are a fundamental part of modern business culture. On average 11 million are held EACH DAY in the US  alone! Certainly in the B2B world, relationship building wouldn’t be the same without them. 


Guardian Automotive: shop and showcase in one

Launching an online ordering facility for customers is one thing, building a corporate website is, often, quite something else. The conundrum is that on the one hand you want to make it easy for customers to order online – on the other you want to reach out and talk about your latest development, interact with your communities and invite them to share their stories. The answer is straightforward: combine the shop. and www. website into one digital presence.


300,000 and counting

Last month we reached the milestone of 300,000 media articles monitored. Our numbering dates back from the year 2000, when we still used scissors and glue to capture our client’s media activity. It took us over nine years to reach the first milestone of 100,000 and another seven years to triple that.