Communication Vision

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Articles by Topic: Media Relations


EMG rolls out all-new www.prf.cn for Chinese media

Originally launched in China in 2004, EMG’s online media portal www.prf.cn was a true pioneer in the digital content space and has enjoyed tremendous success providing news and related content for media users in China.


Flying start for stress-free exhibitor meetings

Fan or not, meetings are a fundamental part of modern business culture. On average 11 million are held EACH DAY in the US  alone! Certainly in the B2B world, relationship building wouldn’t be the same without them. 


Does it count?

When evaluating results of your work, stepping away from ‘success theatre’ and starting to count what really counts and measuring for learning instead can be scary. But in the end the only way to demonstrate the value of PR is to bring back these learnings to the organisation – good news or bad news.   


EMG Communicator Summit 2017: Embrace change and think like an air traffic controller

Two weeks ago a dozen senior marketers and communicators from across our client portfolio and guest speakers gathered at our office for EMG’s  ‘Communicator Summit’. The two main areas for debate were digital marketing and the changing role of the industrial communicator. 


‘Native content’ programme maximizes exposure for DSM Dyneema

DSM Dyneema has a unique product for the maritime/offshore industry and wanted to leverage digital marketing techniques to reinforce and expand its brand in this key sector. So it turned to EMG for both advice and execution. 


Traditional values of “Print-First” editorial policy still presides

by Mitsuyoshi Sugino, Tokyo PR

Japan is the world’s largest newspaper market with a third of readers now mobile. Four Japanese daily newspapers are ranked in the Top 10 paid-for dailies by the World Press Trends 2015.


EMG helps Guardian to shine at glasstec

It's challenging enough to run the day-to-day operations and communications of a multimillion-dollar, global business without also having to sweat all the details related to creating and managing your company’s presence at a major industry trade show. 


New Anti-graft Law to substantially change the PR Industry in Korea

by June Kim, Overseas PR Project Manager of  Communications Korea 

Since the birth of modern journalism in South Korea journalists have been held in high esteem in Korean society, laced with special favours. Consequently, building close personal relationships with the media has been a fundamental cornerstone to success in the PR industry of Korea. The Korean PR industry however, is now facing some challenging and groundbreaking changes.


Henkel leverages EMG’s media relations skills to promote its new test facility

Henkel was excited this past summer to open its new CompositeLab in Heidelberg, Germany, as a state-of-the-art test facility where its experts can collaborate with automotive customers, and help them to develop and bring new ideas to market faster. In the facility, customers can do trials using high-pressure resin transfer molding (HP-RTM) equipment and explore new composite parts and processes. 


Guardian Automotive defines key messages and makes an impact at Automechanika Frankfurt

Newly established Guardian Automotive wanted to create awareness of the company’s high quality products and value added services. To do so effectively, the company needed to define and embed its positioning and make a significant impact during Automechanika, the world’s leading trade fair for the automotive aftermarket. 


Media monitoring and reporting The EMG Way

To provide clients with a comprehensive overview of press coverage and, if required, insight into competitive and other relevant information, EMG has developed a proprietary media monitoring and reporting service.


Get help managing your trade-show workload

Preparing to exhibit at any trade show, much less one with the mammoth scale of the triennial K plastics fair, can be daunting. With so many moving parts, many companies seek support from trusted partners to help ensure they are as well prepared as possible. That’s where, for many firms, EMG comes into play.


K 2016 - Are you ready?

So you’ve booked your stand at K 2016, made all your travel arrangements, decided on a show theme, and sorted who from your company will attend, and when. That’s a good start -- but it’s only a start.


What does the C-Suite want to see?

The first principle of any campaign is to agree on the goals and measureable outcomes that will determine success. Today agencies, communicators and marketers are able to track multiple touch points with the media, influencers and customers.  


A Pre-K2016 Experience in Belgium

Lilli Manolis Sherman, senior editor at Plastics Technology, wrote a blog with some personal observations about our recent Pre-K multi-client press conference and a few impressions of the event have been put together in a YouTube video.


Doing it differently to be the talk of the show

EMG helped Avery Dennison take a fresh approach to its tradeshow planning and communications …the positive coverage speaks volumes


Pre-K Multi-Client Press Conference - it's a wrap

Yesterday was the final day of our 5th Pre-K Multi-Client Press Conference. A total of 24 editors from China to Canada attended presentations and interactive sessions with technical experts and communication professionals from six companies. 


Speed Dating, Industry Style

Do you have an interesting story to tell, but not a lot of time to tell it? Are you weary of the same-old media event format, and looking for something fresher and more interesting? 


Understanding Russia

by Julia Kursova, Owner and Managing Director of BCOM

Today, much is written and spoken about the risks and constraints facing foreign investors doing business in Russia due to the adverse political situation and unstable economic climate.  And although it can be challenging, there are many successful examples of global market leaders who are well established.  


Give editors the stories they really want

Information overload; short attention span... it has become more important than ever for business and trade publications to cover stories they know will catch the eye and interest of their readers. It’s making editors more selective and raises both challenges and opportunities from a PR perspective. 


ELIX Polymers' positioning and communications strategy

ELIX Polymers is starting to profit from their newly developed key messaging matrix and have been increasing their trade media activities in recent months.


Making “Stories of Possible” Visible

SABIC has introduced a European campaign to heighten brand awareness by demonstrating that the company is a leading supplier of innovative materials. 


Communication in a corporate environment

Clariant has emerged from a long period of change with a strong, clear ambition: to be the world leader in specialty chemicals. For the Group Communications department, reflecting this positive aim in all communications is a top priority.


Keeping the message ball rolling

Raising the profile of new client Cytec Industrial Materials (part of the Solvay Group) among the German and Pan-European Automotive and Materials market.


Getting big news the coverage it deserves

Yesterday, EMG logged the 175th clipping relating to the closure of Archroma’s acquisition of BASF’s global textile chemicals business. This particular coverage was by a US textiles magazine. The announcement has also been monitored in the Chinese chemicals & textiles press, Indian business media, UK & European textile trades and financial media, and the news wires - to name just a few. The list is extensive and continues to expand.


EMG in the driving seat

Our new partnership with Henkel Transport & Metal is successfully underway, with pleasing results at this early stage of our remit to increase awareness of Henkel’s adhesives solutions for the automotive industry.


K 2016: Pre-K Multi-Client Press Conference

From June 8-10, 2016 EMG will host its regular Pre-K Multi-Client Press Conference at the Antwerp Hilton Hotel. One- and two-hour briefing slots are available across the three days for each company to hold tailored activities with the invited media.


Content Marketing buzz or basic business need?

Content marketing is one of the current buzz phrases in marketing and communications. But is it all that new? Not really, content has always been central to successful marketing programmes. So what has changed? Not the content but the medium, the way we connect to people.


BE SOCIAL: turn CAPS LOCK off

Which do you prefer – to type text yourself or use copy/paste? When time is scarce most editors and other social media users probably prefer to copy/paste - especially if the headline is more than a few words and typos are easily made (think smartphones and tablets).


B2B Boom in India

by Rajiv Desai, CEO Comma Consulting

Last year, when US President Barack Obama made a state visit, the Government of India launched its “Make in India” initiative to extend India business successes in the services, IT and biotechnology sectors to mainstream manufacturing.  


Guardian Industries choosing EMG: as clear as glass

Earlier this year we started working for Guardian Industries Glass Group, one of the largest manufacturers of glass in the world (check the press release for the official announcement).


Good content: the heart of a good story

Assuming that you have a good, strong and clear message, you only need three things to successfully get that message across: content, content, content.


PressReleaseFinder in Spanish, Portuguese and... on your phone

A lot has happened since we offered you a sneak preview of PressReleaseFinder’s new look and feel. The latest feature is the new Spanish and Portuguese user interface.


Thought leader's new clothes

Over the last few years, the term Thought Leadership has been used extensively in PR and Marketing circles. Personally, I have been bothered by the over-use of the term - and when I follow the discussions on several PR professional forums I notice I am not the only one. 


Targeted business intelligence makes your communications smarter

Media monitoring and intelligence gathering can be even more effective if you apply a targeted approach. No matter in which company or environment you work, resources continue to be limited. So you will need to plan and allocate them carefully - where it matters most. Your success will be determined by your selection of communication channels that matter and the relevance of your messaging.


Sneak preview of the new PressReleaseFinder

Later this month a completely revamped PressReleaseFinder - featuring a new look user interface and added functionality- will be launched to the general public.   But we want to offer you the opportunity to have a sneak preview before the hordes come storming in. 


Industry 4.0 and IIoT is gaining substance - bringing new editorial opportunities

Last year, we still questioned if Industry 4.0 was simply a trend or the new standard. Today, we are certain that the terminology and principles of Industry 4.0, which is also referred to as the Industrial Internet of Things (IIoT), are here to stay.  In Automation & Control magazines, on websites and at events you will read and hear of the Industrial Internet of Things, Industry 4.0 and the Internet of Everything. 


Real news - or just puff?

If you want to promote your business online, you need a good story.  Why? Because copy pushed out by companies (and PR agencies) is often produced in the mistaken belief that everyone wants to read their corporate message. At EMG we believe that good content is king – and that, when it comes to industrial communications, storytelling is a vital skill.


Body Language 101: Are your non-verbal cues supporting what you say?

It is day two of a five day trade show, and you are tired. Without realizing, you lean against the counter, arms crossed and lost in thought about the next steps following a productive customer meeting earlier in the day. Meanwhile, someone – it could be a customer, a potential customer, or even a colleague you have not met before - approaches your stand but judges by your position and the look on your face that you do not want to welcome any visitors.


Pitch Perfect - Hitting the right note with the media

Having your story is only half the battle, once you have your press release or article on paper, the real work starts: from identifying relevant publications and websites, to getting in touch with key editors and writers, offering additional information, interviews and photographs. Some parts of the process can be automated – but most of it relies on personal relationships and follow-up. In this blog we look at the art of delivery and style when pitching to the media.


What extra hands can do for you at Fakuma

As a communications professional you know that trade shows provide an excellent opportunity to create visibility for your brand while maximising your return on investment.


Leveraging trade shows for quality one-on-one time

Every trade show provides an opportunity to position your brand, launch new products, share other news and developments and engage directly with industry focused audiences. Creating a comprehensive and integrated programme including pre-show, on-site and post-show communications is an important step to capitalise on your investment.


Brand Journalism: the way forward?

How many press releases are issued each day, each year? No one does the maths, but it runs easily into thousands per day, hundreds of thousands per month, and millions per year. Why? Because everyone thinks they have a story to tell, and believes their story is not only worth telling, but that people want to read it. This is simply not true.


Press conference in China in two weeks? No problem for EMG.

Many global companies know by now that telling their story around the world requires a local angle. The challenge is having the expertise and resources to do it. That’s where we come in.


Trade media and the digital (r)evolution - Getting your message across

As an agency specializing in B2B industrial media communications, EMG is often asked by our clients to provide guidance on how best to allocate their budgets across different media types. We are asked to deliver advice concerning online vs offline, paper vs digital, business/ trade media vs social media, earned vs paid media, to name but a few.


EMG gears up for SPS IPC Drives 2013

EMG is working on plans for the 2013 show to create increased awareness of our clients’ products and services.


Media Relations at European Coatings Show 2011

At the European Coatings Show 2011 887 exhibitors from 45 countries presented their products and services on a record net display area of over 30,000 square metres.


Industry News: We're still reading print

According to the 2011 Eurocom Worldwide Technology Survey, 70% of executives in technology businesses read print journals at least once a month, and nearly half (48%) read print journals at least once a week.


Trade press use of social media

Today, social media are dominating discussions about communication and internet developments. What started as bulletin boards and people creating their own personal websites has now turned into a global communications phenomenon - with Facebook overtaking Google as the number 1 site in America.