Communication Vision

The EMG newsletter

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Articles by Topic: Industry Trends


Technologies may change the face of communications but not the core

At EMG, we’re welcoming the digital revolution in marketing. New technologies like augmented reality (AR) and virtual reality (VR) are changing how many of our clients are reaching out to customers. We see it first-hand at tradeshows. 


Keep Calm!

You might have noticed the ‘Keep Calm and Communicate On’ logo that has appeared on our email signatures? If you click through you’ll find some great thinking from across the team that reflects on our latest customer survey.


Fast charging is our future

Supporting and leading the PR and marketing activities of Tritium as their network of fast-charging infrastructure expands across Europe.


Keep calm and communicate on

As part of our annual voice of the customer survey, we spoke to 40 marketing and communications professionals. Digital transformation and disruption were front of everyone’s mind. Every respondent mentioned the increasingly faster pace of marketing and a lack of time. 


Has content become too vanilla?

Content came up, unprompted, in every single interview of our survey. While some customers already have established strategies in place, others are just dipping their toes for the first time. It seems though that content marketing has finally reached a tipping point with industrial technology communicators. That's great, but a word of caution – beware of vanilla-ization.


Think like an air traffic controller

No one has any time, anymore. Sometimes even getting the reactive, day-to-day stuff done can be a challenge, leaving less time to focus on the proactive and creative work we all entered this profession to do.


Trade Associations & industry analysts: the “celebrities” of B2B Influencer Relations

Influencer Marketing is taking off. The concept of using influencers to seed the right message is relatively easy to grasp in consumer industries such as fashion and beauty. Here we’re regularly confronted with influencers either directly or indirectly helping to enhance a reputation. 


In communications, every mission is critical

We caught up with Director Global Outbound Marketing, Berry Medendorp at SPS IPC Drives in Nuremberg and asked him about the transformation process and the way customer communications and content management have to adapt.


Plenty of drive at SPS

Looking back at SPS IPC Drives 2017 we can say that we had a successful 10th year representing key clients at Europe’s leading trade fair for electric automation. During those 10 years, we have seen the digital revolution, Industry 4.0, transform from vision to reality. 


Coming Soon: trends you need to consider for 2018

Rather than issue a loose list of predictions of what might be hot in 2018, we’ve decided to share an (not exhaustive) ‘A to Z’ of some communications projects we’ve been working on with our clients over the last three months.


Additive Manufacturing: Formnext & Function

Since it launched early in the year, our additive manufacturing (AM) practice is going from strength to strength with a number of clients activity engaged in the 3D printing debate.  


Waste no more

Packaging waste, what to do about it and who’s to blame keeps making headlines. Working with several global leaders in the materials and packaging industries, it has kept us increasingly busy the last decades. Sustainability, circular economy, food waste, use of renewable energies in the production, new biobased and compostable materials, are some of the hot topics that are leading the agendas. 


Welcome the expanding international face of packaging: it’s here to stay

The international nature of today’s packaging industry is impossible to ignore; borne out by the record number of exhibitors and visitors who travelled to Düsseldorf from abroad for Interpack 2017. It talks to EMG’s strengths and deep understanding of the industry, with companies in the materials, application and equipment sectors looking for our help to gain a share of the voice.


EMG Communicator Summit 2017: Embrace change and think like an air traffic controller

Two weeks ago a dozen senior marketers and communicators from across our client portfolio and guest speakers gathered at our office for EMG’s  ‘Communicator Summit’. The two main areas for debate were digital marketing and the changing role of the industrial communicator. 


‘Made in Sheffield’: Best Practices in Reputation Management

My hometown Sheffield is on a roll at the moment with Boeing and McLaren recently announcing multi-million investment deals that will benefit the city.


Bringing Clarity to Guardian’s museum campaign

When global glass manufacturer Guardian Glass decided to pursue the museum sector as an exciting new market for its Clarity™- anti-reflective glass, it was clear that they needed a different approach that would appeal to this specific audience.  


#e-nough!

EMG client Jonathan Graham is passionate about sustainability and passionate about print. So much so, he chairs the Marketing Committee of NGO Sustainable Green Printing (SGP) Partnership.


The future of plastics

Coinciding with the upcoming Chinaplas show is the fifth Plasticity Forum annual conference which takes place in Shanghai on April 27-28.  


Getting your message across with video

When Clariant recently held its very first Sustainability Dialog Day, the event represented a very bold move, bringing together various partners right across the value chain. It would be very difficult to capture the spirit of the day in words alone.  So a video team was on hand to talk to participants and get their feedback.  


Targeted business intelligence makes your communications smarter

Media monitoring and intelligence gathering can be even more effective if you apply a targeted approach. No matter in which company or environment you work, resources continue to be limited. So you will need to plan and allocate them carefully - where it matters most. Your success will be determined by your selection of communication channels that matter and the relevance of your messaging.


Industry 4.0 and IIoT is gaining substance - bringing new editorial opportunities

Last year, we still questioned if Industry 4.0 was simply a trend or the new standard. Today, we are certain that the terminology and principles of Industry 4.0, which is also referred to as the Industrial Internet of Things (IIoT), are here to stay.  In Automation & Control magazines, on websites and at events you will read and hear of the Industrial Internet of Things, Industry 4.0 and the Internet of Everything. 


Trend watching The EMG Way™

When it comes to running a successful business, most companies have no need for soothsayers and crystal balls. What they do need, however, is a clear view of current and future trends – because this may well influence management decisions today and drive success tomorrow.


Industry 4.0 - Simply a trend or the new standard?

Recently Nancy van Heesewijk attended the Belden Industrial Ethernet Infrastructure Design Seminar. This event, which took place in Prague, brought together leading experts who provided insight into the latest Industrial Ethernet developments.