Communication Vision

The EMG newsletter

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Articles by Topic: Industry Trends


Welcome the expanding international face of packaging: it’s here to stay

The international nature of today’s packaging industry is impossible to ignore; borne out by the record number of exhibitors and visitors who travelled to Düsseldorf from abroad for Interpack 2017. It talks to EMG’s strengths and deep understanding of the industry, with companies in the materials, application and equipment sectors looking for our help to gain a share of the voice.


EMG Communicator Summit 2017: Embrace change and think like an air traffic controller

Two weeks ago a dozen senior marketers and communicators from across our client portfolio and guest speakers gathered at our office for EMG’s  ‘Communicator Summit’. The two main areas for debate were digital marketing and the changing role of the industrial communicator. 


‘Made in Sheffield’: Best Practices in Reputation Management

My hometown Sheffield is on a roll at the moment with Boeing and McLaren recently announcing multi-million investment deals that will benefit the city.


Bringing Clarity to Guardian’s museum campaign

When global glass manufacturer Guardian Glass decided to pursue the museum sector as an exciting new market for its Clarity™- anti-reflective glass, it was clear that they needed a different approach that would appeal to this specific audience.  


#e-nough!

EMG client Jonathan Graham is passionate about sustainability and passionate about print. So much so, he chairs the Marketing Committee of NGO Sustainable Green Printing (SGP) Partnership.


The future of plastics

Coinciding with the upcoming Chinaplas show is the fifth Plasticity Forum annual conference which takes place in Shanghai on April 27-28.  


Getting your message across with video

When Clariant recently held its very first Sustainability Dialog Day, the event represented a very bold move, bringing together various partners right across the value chain. It would be very difficult to capture the spirit of the day in words alone.  So a video team was on hand to talk to participants and get their feedback.  


Targeted business intelligence makes your communications smarter

Media monitoring and intelligence gathering can be even more effective if you apply a targeted approach. No matter in which company or environment you work, resources continue to be limited. So you will need to plan and allocate them carefully - where it matters most. Your success will be determined by your selection of communication channels that matter and the relevance of your messaging.


Industry 4.0 and IIoT is gaining substance - bringing new editorial opportunities

Last year, we still questioned if Industry 4.0 was simply a trend or the new standard. Today, we are certain that the terminology and principles of Industry 4.0, which is also referred to as the Industrial Internet of Things (IIoT), are here to stay.  In Automation & Control magazines, on websites and at events you will read and hear of the Industrial Internet of Things, Industry 4.0 and the Internet of Everything. 


Trend watching The EMG Way™

When it comes to running a successful business, most companies have no need for soothsayers and crystal balls. What they do need, however, is a clear view of current and future trends – because this may well influence management decisions today and drive success tomorrow.


Industry 4.0 - Simply a trend or the new standard?

Recently Nancy van Heesewijk attended the Belden Industrial Ethernet Infrastructure Design Seminar. This event, which took place in Prague, brought together leading experts who provided insight into the latest Industrial Ethernet developments.