Communication Vision January 2015

EMG's newsletter about the trends for 2015 and more...

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Communication Vision


Industry 4.0 and IIoT is gaining substance - bringing new editorial opportunities

Last year, we still questioned if Industry 4.0 was simply a trend or the new standard. Today, we are certain that the terminology and principles of Industry 4.0, which is also referred to as the Industrial Internet of Things (IIoT), are here to stay.  In Automation & Control magazines, on websites and at events you will read and hear of the Industrial Internet of Things, Industry 4.0 and the Internet of Everything. 


 Nancy van Heesewijk 

Nancy van Heesewijk
nvanheesewijk@emg-pr.com
+31 164 317 018



Real news - or just puff?

If you want to promote your business online, you need a good story.  Why? Because copy pushed out by companies (and PR agencies) is often produced in the mistaken belief that everyone wants to read their corporate message. At EMG we believe that good content is king – and that, when it comes to industrial communications, storytelling is a vital skill.


Is your cascade strategy setting up managers for success?

Tools to help managers cascade and share key messages to their teams and throughout an organization vary by individual preference. What works for some, is cumbersome for others. There is seldom a “one size fits all” solution, but at the very least, it should be simple and efficient.