Communication Vision November 2016

EMG's newsletter covering a wide range of communication trends

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Communication Vision


EMG: 25 years of business-to-business communications for leading industrial brands

It was 25 years ago that the EMG founders started a small business with a big idea: to build an international B2B and industrial communications agency. In 1991, the idea of a company operating on a pan-European scale was still relatively new – and it was for this reason that company was called The European Marketing Group. 


 Greg Farrett 

Greg Farrett
gfarrett@emg-pr.com
+31 164 317 010



Bringing Clarity to Guardian’s museum campaign

When global glass manufacturer Guardian Glass decided to pursue the museum sector as an exciting new market for its Clarity™- anti-reflective glass, it was clear that they needed a different approach that would appeal to this specific audience.  


Henkel leverages EMG’s media relations skills to promote its new test facility

Henkel was excited this past summer to open its new CompositeLab in Heidelberg, Germany, as a state-of-the-art test facility where its experts can collaborate with automotive customers, and help them to develop and bring new ideas to market faster. In the facility, customers can do trials using high-pressure resin transfer molding (HP-RTM) equipment and explore new composite parts and processes. 


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