Communication Vision September 2017

EMG's newsletter covering a wide range of communication trends


Communication Vision

Public Relations in the Arab World: Why it matters and how it should be done

Just two decades ago, PR (public relations) was still a nascent practice in the Middle East and was used primarily to boost events management and product promotions. A lot of advertising agencies offered PR services for free for their client upkeep. In-house PR departments were largely unheard of even in international businesses, with marketing executives taking on most of the PR chores.

 Nidal Abou Zaki 

Nidal Abou Zaki
Orient Planet Group

EMG provides comprehensive program to support Clariant Catalysts engagement with the global & Chinese trade media

Even though it is already one of the leading global suppliers of catalysts used in industrial and chemical processes, Clariant recognizes the need to build brand awareness and clearly communicate its messages to trade media in key markets around the world. 

BLUF as a reply to TL;DR

To get to the point: you better keep it short and entertaining if you want to engage people. If your first paragraph goes on about ‘world leading’ or sets the stage for a lengthy essay, then you may want to reconsider the BLUF principle: Bottom Line Up Front.

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