Communication Vision November 2017

EMG's newsletter covering a wide range of communication trends

t
f
li
g+
xing
wechat

Communication Vision


Mapping twists and turns in the digital customer journey

Customer journey mapping in a dispersed, digital landscape is now an ongoing process, not an annual event. The days of mapping customer journeys once a year (or every two years at a push) resulting in a final presentation are numbered.  


 Nancy van Heesewijk 

Nancy van Heesewijk
nvanheesewijk@emg-pr.com
+31 164 317 018

 Kim Grosse 

Kim Grosse
kgrosse@emg-pr.com
+31 164 317 026



Are you Agile or on Autopilot?

Digital continues to put us under pressure to make decisions in real-time. If anything the pace is likely to accelerate. But we marketers are resilient, adaptable and ready to change at short notice, right? Agile marketing is one emerging approach to our fast moving world, but is there still a place for the annual planning cycle?


Does it count?

When evaluating results of your work, stepping away from ‘success theatre’ and starting to count what really counts and measuring for learning instead can be scary. But in the end the only way to demonstrate the value of PR is to bring back these learnings to the organisation – good news or bad news.