Communication Vision January 2018

EMG's newsletter covering a wide range of communication trends

t
f
li
g+
xing
wechat

Communication Vision


Chinaplas 2018 - bigger, better and more boisterous than ever

The countdown to this year’s Chinaplas event is well on its way with only 12 weeks to go before the show opens its doors at the new - and world’s largest expo centre- the NECC (National Exhibition and Convention Centre), close to Hongqiao airport.


 John Gallagher 

John Gallagher
jgallagher@emg-pr.com
+31 164 317 035



In communications, every mission is critical

We caught up with Director Global Outbound Marketing, Berry Medendorp at SPS IPC Drives in Nuremberg and asked him about the transformation process and the way customer communications and content management have to adapt.


When it comes to trade shows, you can build on us

The decision to take part as an exhibitor in a trade fair is never taken lightly. There are so many aspects to consider. Why are we going, who are we going to meet, what are our messages? And then there is the cost, both direct (space, stand build, displays) and indirect (travel, accommodation, entertainment) as well as the often “hidden costs” of staff involved in attendance, organisation, coordination and communication.


Flying start for stress-free exhibitor meetings

Fan or not, meetings are a fundamental part of modern business culture. On average 11 million are held EACH DAY in the US  alone! Certainly in the B2B world, relationship building wouldn’t be the same without them. 


Upcoming events