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The Archroma Color Center at the Fashion Institute of Technology (FIT), featuring the Color Atlas by Archroma®.
(Photo: Archroma)

The Archroma Color Center at the Fashion Institute of Technology (FIT), featuring the Color Atlas by Archroma®. <br>(Photo: Archroma)

The Archroma Color Center at the Fashion Institute of Technology (FIT), featuring the Color Atlas by Archroma®.
(Photo: Archroma)

The Archroma Color Center at the Fashion Institute of Technology (FIT), featuring the Color Atlas by Archroma®.<br>(Photo: Archroma)

The Archroma Color Center at the Fashion Institute of Technology (FIT), featuring the Color Atlas by Archroma®.
(Photo: Archroma)

The Archroma Color Center at the Fashion Institute of Technology (FIT), featuring the Color Atlas by Archroma®. <br>(Photo: Archroma)

The Archroma Color Center at the Fashion Institute of Technology (FIT), featuring the Color Atlas by Archroma®.
(Photo: Archroma)

The Archroma Color Center at the Fashion Institute of Technology (FIT), featuring the Color Atlas by Archroma®.<br> (Photo: Archroma)



Editorial Enquiries
Muriel Werlé
Archroma
Email: pr@archroma.com
Tel: +41 61 716 3375

Josina van der Velden
EMG
Email: jvandervelden@emg-pr.com
Tel: +31 164 317 014


30 November 2017

Archroma partners with Fashion Institute of Technology on Color Center

Reinach, Switzerland, and New York, NY, US, 30 November 2017 - Archroma, a global leader in color and specialty chemicals, announced today that its Archroma Color Management service business has partnered with the Fashion Institute of Technology (FIT) and its Textile Development and Marketing Department to create the first Archroma Color Center. The Archroma Color Center @FIT is a facility where FIT students can utilize leading-edge industry color management tools for their design projects, gaining hands-on expertise that equips them for successful careers in the fashion and textiles industries.

FIT students designed the space under the direction of Sean Cormier, an associate professor at the college’s Textile Development and Marketing program. Key components for the room were donated by Archroma.

The Archroma Color Center @FIT includes a large-scale color reference that recreates the 4,320 hue Color Atlas by Archroma® as a wall-hung, flip-through display. A complete six-set Color Atlas - featuring an easy-to-use system of detachable fabric swatches - has also been donated to the lab, which students use to select hues for their design projects. Colors from the physical Color Atlas library are easily found using the cutting edge online Color Search tool. A set of color design tools representing each shade in Color Atlas has also been donated for students to incorporate into their individual class presentations.

Students use the Color Atlas as a guide in developing color stories for various projects that are done in the FIT textile program, including a ‘color pitching’ assignment where they must create two new colorways, one warm and one cool, for a chosen print. Students are also asked to use the library to research colors, then they dye sample fabrics and matching trim materials. The students also use the on-line color matching system, visiting retail stores where they spot trends and capture color info on their phones. Students have asked to use color chips from the Center for projects they have in other classes, like product development, or for developing mood boards for vocational club presentations.

“It’s key that FIT students not only graduate with the theoretical knowledge about how our industry works, but that they are exposed to the most advanced design libraries, tools, software and equipment,” says Sean Cormier. “With Archroma’s generous donation of materials, our students are actually using and becoming familiar with a modern color selection system that they will encounter when they walk into the marketplace after graduation.”


“We’re giving the students a realistic environment to learn in,” says Brad McClanahan, Global Head of Service Businesses at Archroma. “These are the same tools that they will use in industry, assembling color palettes for seasonal design presentations and production specifications. We want the next generation of industry professionals to have hands-on experience with the next generation of tools.”

Watch the VIDEO.

Archroma® Registered trademark
© 2017 Archroma



Reader Enquiries:

Archroma
Neuhofstrasse 11
4153 Reinach BL (BL)
Editorial - Company



Notes For Editors:

About Archroma
Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 24 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.
Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.
www.archroma.com

About Archroma Color Management
Archroma Color Management provides innovative solutions to manage color standards and palettes along the whole textile chain for retailers, brands, vendors, and textile mills. Archroma offers the required tools—through web-based software and customized services—for color searching, color matching, color standards, and the communication of seasonal color palettes. Archroma’s goal is to help its customers achieve accurate color and accelerate their time to market with our tools, services, and support systems.
www.colormanagement.archroma.com.