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Avery Dennison® “Wrap Like A King” Challenge opens for vehicle wrap submissions.
(Photo: Avery Dennison, PR400)

Avery Dennison® “Wrap Like A King” Challenge opens for vehicle wrap submissions.
(Photo: Avery Dennison, PR400)






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ADPR400EN0718 Avery Dennison Wrap Like A King Challenge.docx

Editorial Enquiries
Patrick Winters
Avery Dennison
Email: patrick.winters@eu.averydennison.com
Tel: +31 85 0002 246

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11 July 2018

Avery Dennison® “Wrap Like A King” Challenge opens for vehicle wrap submissions

OEGSTGEEST, the Netherlands July 11, 2018 — Avery Dennison Graphics Solutions announced the opening of its annual “Wrap Like A King” Challenge. This year’s vehicle wrap competition will run July 9 through September 15, 2018, and it will again include Regional Wrap Kings, Continental Wrap Kings and the crowning of the “King of the Wrap World.”

Wrap installers from 53 countries across the globe can submit commercial, full print or color change wrap projects to be judged to win thousands in prizes. The prize packages for 2018 are worth a combined total of over $30,000, available to Regional Wrap Kings, Continent Wrap Kings and the “King of the Wrap World.” Over 150 installers entered the Challenge in 2017.

“Wrap Like A King is a strong representation of our commitment to the vehicle wrap community and its astonishing creativity,” said Oliver Guenther, senior director, marketing and channel strategy, Avery Dennison Graphics Solutions Europe. “We aim to make the most efficient, appealing vinyl wrap products, and rewarding the most impressive wraps from our talented customers is a tradition that maintains our focus on where the industry is heading.”

Participating nations make up twelve geographic regions across the United States, Canada, Europe, Australia, New Zealand, Japan and South Korea. Wrap installers in these regions will submit projects featuring Avery Dennison Supreme Wrapping Film, the Conform Chrome series, MPI 1105 Digital Wrapping Series or a combination of car wrap films to be evaluated against their regional peers by a panel of judges.

The 12 Regional Wrap Kings win almost $2,000 worth of personalized marketing materials, Avery Dennison product, SEMA passes and more. They will go on to battle for royalty on their continents, North America, Europe, North Asia and Australia/New Zealand, and the overall winner will be chosen by the judges as the best in show and crowned the “King of the Wrap World” at the 2018 SEMA Show, October 30 - November 2, 2018 in Las Vegas, NV.

The 2018 Judges Panel includes:


  • Justin Pate - The Wrap Institute, USA

    Pate is an Avery Dennison certified installer/instructor in the US. He leads the Avery Dennison North America hands-on car wrap workshop and certification program and is co-owner of The Wrap Institute.

  • Myles Kovacs - DUB Magazine, USA

    Kovacs is the president and co-founder of DUB® Magazine, a US based magazine that focuses on the urban custom car culture and celebrities and their vehicles.

  • Jun Kinoshita - Avery Dennison Graphics Solutions, Japan

    Kinoshita is the sales manager for Avery Dennison Graphics Solutions in Japan. He introduced the Certified Wrap Installers training program to Japan and worked together with Justin Pate on the training course.

  • Mark Richardson - Elite Wraps and Vehicle Graphics, United Kingdom

    Richardson, director of Elite Wraps and Vehicle Graphics, has been in the sign industry for 24 years and the wrap industry for 15 years. He is a trainer for Avery Dennison, running workshops in Northern Europe.

  • Alain Carcat - Avery Dennison Graphics Solutions, Europe

    Carcat works in technical sales support for the south region of the Avery Dennison Europe customer base. He’s worked with Avery Dennison for 25 years in product management, sales and training in countries such as France, Italy, Spain and Portugal.

  • Molly Waters - Avery Dennison Graphics Solutions, North America

    Waters is a senior technical specialist in North America with over 19 years of industry experience. Waters often visits sign and wrap shops around the region, talking with customers about the car wrap industry. She also frequently contributes to the Avery Dennison blog.

  • Peter Wright - Avery Dennison Graphics Solutions, Asia Pacific

    Wright is a technical marketing manager and works with the industry's leading installers, teaching vehicle wrapping workshops and promoting the industry.

  • Marco Kimme - German Wrapping Association, Germany

    Kimme is a founding member and chairman of the German Wrapping Association (GEWA). GEWA created a wrapping standard for its members in Germany, and the association offers a qualification and examination system, as well as services to support installers’ daily operations.



The four continent winners will receive a four-night stay in Las Vegas for the 2018 SEMA Show, where the “King of the Wrap World” will be announced. The $3,200 prize pack for continent winners also includes personalized Wrap Like a King swag, $500 in gift vouchers, a Race Ramp product and a variety of promotional and marketing tools for the winner’s wrap shop. The “King of the Wrap World” grand prize package is worth almost $5,000, with additional gift vouchers and exposure via the Avery Dennison website and web advertisements.

Car wrap installers are encouraged to enter a vehicle wrap project using Avery Dennison Supreme Wrapping Film or digital Supercast films at avydn.co/WLAK2018. Official rules, judge bios and prize information are also posted on the site.

For more information on Avery Dennison vinyl for car graphics and where to buy Supreme Wrapping Film, visit graphics.averydennison.eu.





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Avery Dennison
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Tel: +31 85 000 2000
Web: www.averydennison.com



Notes For Editors:

About Avery Dennison



Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.

A segment of Avery Dennison Label and Graphic Materials, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.eu. Join the Avery Dennison conversation at www.facebook.com/AverySupremeWrappingFilm and follow us @ADgraphics_EU on Twitter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.