The EMG Team


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Willem van de Velde

Willem van de Velde was GE Plastics European PR manager prior to launching EMG with Greg Farrett in 1991. Prior to GE he held various senior PR positions in consumer, services & industrial organisations in the UK and mainland Europe. His focus is on content creation - he is an accomplished writer - and his ability to translate complex communications issues into marketing communications content and activity is instrumental in many of our client projects, including internal communications and crisis/issues management scenarios. Willem is Dutch and fluent in English.

Tel +31 164 317 030

Recent Posts

11 July 2017

EMG Training Programmes: Bringing out your inner spokesperson

In these days of 24-hour news cycles, fake news, alternative facts and focus on celebrity news, the soundbite is increasingly getting shorter, attention spans are waning and audiences are getting more cynical. Without doubt, it’s getting harder to be an effective spokesperson.

1 December 2016

Our own story in our own voices

During the past 25 years, the EMG team has handled thousands of projects for hundreds of industrial clients around the world. We have come a long way. 

18 September 2015

Clariant demonstrates leadership in sustainability, and uses social media

When Clariant hosted its Sustainability Dialog, a unique event held in the Clariant Innovation Center in Frankfurt, the company wanted to reach as many stakeholders as possible.

6 July 2015

Good content: the heart of a good story

Assuming that you have a good, strong and clear message, you only need three things to successfully get that message across: content, content, content.

13 November 2013

Get a jump on 2014

The end of the year is coming fast. Once you complete a few last projects you can do the communications happy dance through Christmas and New Year to celebrate your success. But wait, don’t start dancing just yet. Think about what January is going to look like – employee kickoff communications, external campaigns...

14 October 2013

What's the story

Love them or loathe them, trade shows are an essential part of the promotional mix – and most companies carefully select the events where they are most likely to meet new and existing customers. Your trade show attendance can only be successful if you manage to get your key messages across – to (potential) customers and any visiting editors.

30 August 2013

Last Call: K 2013 Media Training

During this one day session you will get hands-on experience in responding to media enquiries, gain an understanding of media processes as well as develop your ability to talk confidently about the latest trends and innovations, focusing on key messages and highlighting company activities. 

30 July 2013

Trade media and the digital (r)evolution - Getting your message across

As an agency specializing in B2B industrial media communications, EMG is often asked by our clients to provide guidance on how best to allocate their budgets across different media types. We are asked to deliver advice concerning online vs offline, paper vs digital, business/ trade media vs social media, earned vs paid media, to name but a few.

14 March 2011

Building business in China

EMG China has officially launched Skyscraper Network - our global public relations and marketing service for the building industry. The network now covers Europe, North America and China.

3 March 2011

Rational, moi?

Classical economists think of the average consumer as an inherently rational being who weighs up all the options in a calculating manner and then comes to a well thought-out decision. Turns out that we may be not as rational as we think.

14 November 2010

Building relationships at Greenbuild

Greenbuild is the USA's leading show for sustainable building. The 2010 show was the largest Greenbuild to date with over 28,000 registered visitors and 1000 exhibitors.

15 October 2010


This Autumn, EMG clients are taking part in a large number of trade shows around the world.