Practical Spokesperson Training

Get your side of the story across



EMG has developed a number of programmes to ensure that key personnel know how to make presentations and conduct media interviews. These can be delivered for small groups or as individual coaching sessions.

Our bespoke in-company training, can be customised to specific client needs, across a wide range of communications competences, including

  • Communications Planning
  • Media Relations
  • Customer Communications
  • Presentation Skills
  • Crisis Communications

These training courses can be delivered either as intensive one-on-one coaching sessions or as more structured group workshops.

Key Messages & Story Telling
Communicators operating in a B2B environment understand that they need to train their spokespersons, so they are able to deliver concise, clear and quotable messages – often under considerable pressure.

When the news is positive, an effective spokesperson needs to be able to tell a compelling story. And when the news is bad and media attention threatens to disrupt business, it is important to be able to handle the media discreetly, directly and decisively - at the speed of Twitter and Facebook.

Versatile Programmes
Since the company was established in 1991, EMG has encapsulated its extensive experience and skill-set in EMG Learning Programmes, a range of versatile media training and crisis communications programmes that can be adapted to match the profile of a whole company or reflect the nature of an individual facility – and the potential risks it faces. EMG media training helps to formulate clear positioning statements, and provides opportunities to practice their delivery as part of a comprehensive and compelling story, demonstrating thought leadership.

To provide company spokespersons with the necessary experience and skills, EMG regularly stages training sessions, usually in the lead-up to major industry events. Attending one of EMG’s open training sessions will help regular and incidental spokespersons prepare for interviews and press conferences.