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Here you'll find our collection of posts  on the communications industry in general, on industrial strategies and digital transformation.  

 

Business Intelligence supports better decision making. The technology-driven process of collecting, storing and analysing data is something PR professionals have been embracing for years – th...

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Media Relations Internal Communications Media Monitoring

Creating communications content that will strike a chord with your audience is the obvious approach to marketing. But it only truly works if you look at things from “the outside-in” rat...

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Content Strategy

After more than 10 years of working with SABIC’s plastics and polymers business units, in 2018 we were delighted to extend our support and welcome SABIC’s Specialties SBU as a new EMG G...

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Media Relations

Our pre-K event features a series of compact press conferences and networking opportunities, all in one location, that enable individual companies to meet with key members of influential trade medi...

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Events Media Relations

Announcing a new website is something you’d do in the 00’s. Nowadays, people are used to a long list of weekly upgrades on their mobile phones, which are installed automatically and are...

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EMG Community Digital Marketing

It’s a cliché story. A couple shares a table at a restaurant – each holding a smartphone, each fully engrossed in their respective digital worlds. Suddenly, one of their phones p...

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Events

During your last workday, how many times did you sneak a peek at your LinkedIn page, your Twitter feed or your Facebook timeline? Probably a little more often than you would like to admit. Staying ...

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Digital Marketing Strategy

Some lost their interest when their favourites had to leave the tournament (and some lost interest a little while earlier: when their favourites didn’t manage to qualify), but up until a week...

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EMG Community

Africa is a fast-growing market, one that offers immense growth opportunities for its local and international investors. The last ten years has seen an upswing in the number of investors that are...

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International Content

They came from all over Europe. 14 communication professionals joined the EMG team at the end of June for EMG's 3rd annual Communicator Summit. This year's theme was “The Connected Cu...

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Industry Trends Strategy