Exploring media and influencer strategies to capture interest

10 years have flown by... thank you Clariant

Posted by Siria Nielsen on December 20, 2018

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Looking back over the past decade of supporting Clariant’s reputation building, we’ve seen quite some development in its approach to media relations.

Take the use of social media programmes to connect with editors and multiple industry audiences. This tactic has really been embraced, with EMG providing ideas and creative content to help the corporate and business unit teams proactively drive it forward. Twitter posts, active engagement through LinkedIn are part and parcel of our daily activities, leveraging tradeshow participation through to product and news announcements to build Clariant’s reputation as a thought leader in the global specialty chemicals industry. The channels complement the press releases, the features, the interview support and the increasing number of technical articles we develop and place on their behalf.

We also shouldn’t forget the crucial messaging workshops and media training sessions that go on behind the scenes before any buzz is created or announcement made.

Some things have not changed: Clariant’s willingness to evaluate new and different strategies with us. They want us to challenge the status quo. And because Clariant is always looking to get to the next level, they encourage us to explore new opportunities and ways of thinking. This two-way challenge is inspirational and allows us to do what we do what we do best: reach out to influencers and capture their interest.

We’re delighted to have been part of Clariant’s journey to becoming a recognised, go-to source for editorial information and industry comment.

We can’t wait to see what the next years will bring as the company continues to evolve.

 

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