Our latest stories in one place

News - Social Media

Here you'll find our collection of posts  on the communications industry in general, on industrial strategies and digital transformation.  

 

23 May 2018

Keep Calm!

You might have noticed the ‘Keep Calm and Communicate On’ logo that has appeared on our email signatures? If you click through you’ll find some great thinking from across the team...

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Social Media Digital Marketing Content Strategy

Since I last wrote about WeChat a few years back, the platform has moved on in strides and encompasses all aspects of life and work in China today. WeChat is the norm for messaging, voice calls, sh...

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Events Social Media International Industry Trends

As part of our annual voice of the customer survey, we spoke to 40 marketing and communications professionals. Digital transformation and disruption were front of everyone’s mind. Every respo...

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Social Media Digital Marketing Content Strategy

Building a social media presence organically takes both time and commitment. So, when Nicole Kipping from Trelleborg Wheel Systems wanted to promote the Industrial & Construction Tires business...

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Social Media Content

22 Sep 2017

BLUF as a reply to TL;DR

To get to the point: you better keep it short and entertaining if you want to engage people. If your first paragraph goes on about ‘world leading’ or sets the stage for a lengthy essay,...

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Social Media

Just two decades ago, PR (public relations) was still a nascent practice in the Middle East and was used primarily to boost events management and product promotions. A lot of advertising agencies o...

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Social Media International Media Relations Strategy

DSM Dyneema has a unique product for the maritime/offshore industry and wanted to leverage digital marketing techniques to reinforce and expand its brand in this key sector. So it turned to EMG for...

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Social Media Digital Marketing Content

Facebook, Twitter, Google and many others may be off-limits but China is still experiencing a vibrant social media phenomenon. With the world’s largest number of internet users - the majority...

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Social Media International Digital Marketing

When Clariant hosted its Sustainability Dialog, a unique event held in the Clariant Innovation Center in Frankfurt, the company wanted to reach as many stakeholders as possible.

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Social Media

Which do you prefer – to type text yourself or use copy/paste? When time is scarce most editors and other social media users probably prefer to copy/paste - especially if the headline is more...

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Social Media Media Relations Digital Marketing