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News - Strategy

Here you'll find our collection of posts  on the communications industry in general, on industrial strategies and digital transformation.  

 

Creating communications content that will strike a chord with your audience is the obvious approach to marketing. But it only truly works if you look at things from “the outside-in” rat...

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Content Strategy

During your last workday, how many times did you sneak a peek at your LinkedIn page, your Twitter feed or your Facebook timeline? Probably a little more often than you would like to admit. Staying ...

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Digital Marketing Strategy

They came from all over Europe. 14 communication professionals joined the EMG team at the end of June for EMG's 3rd annual Communicator Summit. This year's theme was “The Connected Cu...

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Industry Trends Strategy

When Elon Musk decided to take issue with reporters and their media coverage last month, we felt a collective wince across the PR industry and pangs of sympathy for his communications team. Some of...

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Media Relations Strategy

23 May 2018

Keep Calm!

You might have noticed the ‘Keep Calm and Communicate On’ logo that has appeared on our email signatures? If you click through you’ll find some great thinking from across the team...

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Social Media Digital Marketing Content Strategy

As part of our annual voice of the customer survey, we spoke to 40 marketing and communications professionals. Digital transformation and disruption were front of everyone’s mind. Every respo...

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Social Media Digital Marketing Content Strategy

It comes as no surprise that communications directors told us they are constantly being challenged to demonstrate the value of communications.

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Media Monitoring Strategy

If you're reading this article on the train, in the office or even at home... stop! Now look up, and see if you can spot a Millennial? They are everywhere. There might be one in your famil...

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Digital Marketing Strategy

19 Mar 2018

Committing to CommsTech

The chances are that if you’re a marketing director and reading this story, you’re taking a quick break from a CRM implementation meeting! Almost half of the people we spoke with during...

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Digital Marketing Strategy CommsTech

Content came up, unprompted, in every single interview of our survey. While some customers already have established strategies in place, others are just dipping their toes for the first time. It se...

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Content Strategy