In these days of 24-hour news cycles, fake news, alternative facts and focus on celebrity news, the soundbite is increasingly getting shorter, attention spans are waning and audiences are getting m...
News - Training
Here you'll find our collection of posts on the communications industry in general, on industrial strategies and digital transformation.
21 Apr 2015
Britcham 'Getting your message across' workshop
“Getting your message across” was the topic of a workshop organised by the British Chamber of Commerce (BritCham) on April 21 in Brussels in conjunction with EMG.
It is day two of a five day trade show, and you are tired. Without realizing, you lean against the counter, arms crossed and lost in thought about the next steps following a productive customer mee...
Based on my forty+ years of marketing and sales experience, primarily in Chemicals, Plastics and related value chains, I have reached the conclusion that there are three key and critical factors ...
2 day seminar in both English and Chinese to develop the essential value based-marketing skills for success in China is being held in Shanghai from July 15 -18th.
